I was thinking that if they ran an ad campaign that netted them a 5% increase in business, that would be a counted a huge success. What about an ad campaign that COSTS them 5%, 10%, or more, permanently?
Target is a family store. Moms take their kids there during the day. They have done an excellent job marketing to this demographic. We bought many of our baby clothes there, and at least one of our strollers.
But the thought of sick men being ALLOWED by policy into the women’s bathroom is going to trigger every last instinct of protection in most mothers, every last feeling of outrage in many men, and who is going to be happy in large enough groups to counterbalance this? No one. Mass layoffs and store closings are the most likely outcome of this poorly considered policy which at best will help .03% of the population, a number which is almost certainly much too high, since the true transgenders have been using the other bathroom for some time anyway.
As many people point out, the only people it really helps and enables, are sexual predators. Unless they are a coveted demographic–and it’s hard to see how they would buy much, when what they want is in the bathrooms for free–this policy has to be seen as idiotic and anti-moral from every perspective I am able to wiggle my head into, other than that of pompous and unreflective political correctness, which is to say the repetition of the pronouncements, today, of the Commissars; and it is hard to see or say why a profitable business would be listening to Communists in the first place.
Before posting this, I checked the Target website, and saw nothing. They are making a HUGE mistake.