Here is the thing: by shaping reality, they create an incentive system in favor of their reality. Corporations will not put their dollars on anything controversial, because they risk getting branded with it, and losing customers. This is likely part of the reason Glenn Beck lost his job. He landed quite nicely, but the dirty tricks campaign likely did work.
Alex Jones at Infowars (btw check out this great rant by Paul Joseph Watson: https://www.youtube.com/channel/UCittVh8imKanO_5KohzDbpg ) has to sell Male Vitality, and coffee, and other products he more or less just remarkets under his brand. Why? You think Proctor and Gamble is going to let any of their names get seen with him?
So if you toe the left wing line, you can get money. You stay in business. If you don’t, then your business, if it is a traditional media business, does not. Absent the internet, I truly believe we would be living in a dictatorship now. They haven’t stopped Drudge and Infowars, and Breitbart, yet.
But people have to go to these places, places they are told are “hate filled”. They do not show up on the TV.
I am not saying all this particularly well, but hopefully you get the point.