I will offer an example. I can imagine a cultural order where it is vitally important to wear red socks every Tuesday.
This practice affirms for members their belonging in a group. It symbolizes and expresses a solidarity with others.
This is useful. It counters the natural tendency in woke animals towards confusion and anomie.
But it can also easily devolve under pressure into exclusion. Inclusion is happy, exclusion is angry. Perhaps you beat those who forget or refuse. Perhaps you make war on those who insist Wednesday is the best day, the only appropriate day.
(I will note, many religious wars, with thousands of gallons of actual blood literally filling the gutters of actual streets and other battlefields, were fought over issues not all that different than my nearly, but not in my view quite, satirical example).
People may evolve who point out of arbitrariness of Red Sock Tuesday. These deep thinkers, perhaps the David Hume’s of their age, might say the socks can be any color. They might say they can be worn on any day. And they might be sweaters or scarves, or vests, or underwear. They might create a crisis of faith.
Bit none of this truly undermines the usefulness of the belief that one should wear red socks on Tuesday. We need things like that, and they will evolve over and over and over.
Look at sports fans, fanatics for short. They have clothes, rituals, beliefs. They spend money (tithing), time and much energy in their devotions. They make their affiliation an important part of their lives.
Examples could be mulitiplied.
Ponder all this.