“When I use the word “Science”,’ Humpty Dumpty said in rather a scornful tone, ‘it means just what I choose it to mean — neither more nor less.’
’The question is,’ said Alice, ‘whether you can make that word mean so many different things.’
’The question is,’ said Humpty Dumpty, ‘which is to be master — that’s all.”
I may have made some slight alterations, but Alice in Wonderland is a better metaphor than most for the time we are being made to live through by unscrupulous people preaching effectively to an ocean of idiots.