RESPECT IS EARNED. It cannot be commanded.
You can, of course, create the “respect” of fear, by using race or something to shake people down. But if you are claiming you want to be seen as equal, there is no other way than to deserve it long enough for people views to change.
Asians have been in this nation for far less time than blacks, but we think of them, stereotypically, as smart and hard-working. Why? It’s not due to relentless propaganda, or DEMANDS that they be treated equally.